Building Your Personal Brand:

Define Your Niche + Values

Before designing a logo or pick a font, create a clear idea about what your brand stands for and who you serve. Your niche is the type of work you do best and the people you want to work with. Your values are the principles that guide how you show up. Together, these form the foundation of your brand. When clients know what you’re about, they’re more likely to trust and connect with you.

Develop the Brand’s Visual Identity

Consider your visuals as the first impression your brand makes. Pick a simple color palette, 2–3 fonts, and a logo or wordmark that feels true to you. Consistency is key—use the same look across your website, social media, and proposals so clients instantly recognize your work. Even if you keep these elements minimal, cohesive visuals build a distinct and authentic identity.

Find Your Brand’s Voice

Your voice is just as important as your visuals, so take some time to think about how you want to be perceived by potential clients. Do you want to portray the brand as playful? Polished? Straight-to-the-point? Your tone should accurately reflect your personality and resonate with clients you’re truly eager to collaborate with. Incorporate this voice into website copies, emails, and social media posts so people start to associate that voice with your brand. By showing up consistently in both tone and message, your presence becomes memorable to an ever-growing audience.

Showcase Your Work

Don’t just talk about what you can do— show it! Case studies, digital portfolios, and customer testimonials give potential clients a real look at your skills and the results. Share before-and-after stories, highlight measurable wins, or ask happy clients for short quotes you can use on your site. These samples and personal stories go a long way in establishing your credibility and making your brand even stronger.